| Shoes for the poor |
| BriefLetter - Issue 15/2009 |
|
It is hard to believe what was published in a German economic journal recently. A globally operating German shoe manufacturer wants to offer athletic shoes at a very low price to the poor in Bangladesh. One has to ask oneself if this is truly development aid or if it would not be fairer to pay these people decent wages so they could afford to buy their shoes at regular prices. We can only hope that discounters in the First World buy up all those shoes to sell them for a few Euro or dollars on the domestic market of the manufacturer. This would quickly put a stop to this unbelievable and degrading monkey business. |
Specialized in consumer goods related industries, trade and investments.
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Creative and innovative strategies through intellectual approach: For excellent business results.
Brand equity enforcement and performance, corporate and product brand strategies.
Proven Business Tools:
The Waisted Rectangle©,
the new perception of the consumer market for demand and supply
The 7-Elements-Definition©
of a brand
The ”Enlightened” Consumer©
as target group
The BrandEquity + Performance Program©
The Holistic Corporate Communication Concept©
Special consultancy subjects:
Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions
The Waisted Rectangle©
Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago
SchmidPreissler International Strategy Consultants GmbH
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