Literature for Business Leaders
published by SchmidPreissler Strategy Consultants at The Lion’s House D-83703 Gmund am Tegernsee
| Shoes for the poor |
| BriefLetter - Issue 15/2009 |
|
It is hard to believe what was published in a German economic journal recently. A globally operating German shoe manufacturer wants to offer athletic shoes at a very low price to the poor in Bangladesh. One has to ask oneself if this is truly development aid or if it would not be fairer to pay these people decent wages so they could afford to buy their shoes at regular prices. We can only hope that discounters in the First World buy up all those shoes to sell them for a few Euro or dollars on the domestic market of the manufacturer. This would quickly put a stop to this unbelievable and degrading monkey business. |
We serve leaders in industry, trade and investment companies with their most demanding projects.
We are personal counselors and advisors
We engage in innovative and rule-breaking strategies.
Intellectual leadership for us is a prerequisite for excellent business results.
We enforce brand equity and performance, corporate brand and product brand strategies.
We are the originators of
The Waisted Rectangle©
The new picture of the market for wants and needs
The 7-Elements-Definition© of a Brand
The ”Enlightened” Consumer© as target group and
The BrandEquity + Performance Program©.
SchmidPreissler the avant-garde of strategy consultants.
The Waisted Rectangle©
Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago
SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee