| On the topic causal research |
| BriefLetter - Issue 15/2009 |
|
The worm devours the apple from inside out. The assumption that worms would gnaw at an apple from outside in is wrong. The worm is already firmly attached to the blossom and later starts to eat his way from inside out. This is what we should remember if we carry on causal research in the case of a corporate crisis. We should start to look for reasons of problems and undesirable developments in-house. |
Specialized in consumer goods related industries, trade and investments.
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Creative and innovative strategies through intellectual approach: For excellent business results.
Brand equity enforcement and performance, corporate and product brand strategies.
Proven Business Tools:
The Waisted Rectangle©,
the new perception of the consumer market for demand and supply
The 7-Elements-Definition©
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The ”Enlightened” Consumer©
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The BrandEquity + Performance Program©
The Holistic Corporate Communication Concept©
Special consultancy subjects:
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The Waisted Rectangle©
Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago
SchmidPreissler International Strategy Consultants GmbH
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