Edward de Bono, born 1933 in Malta, one of the most influential thinkers of our times, wrote a noteworthy book with the title „Think! Before it’s too late“. Edward de Bono is regarded as one of the leading thinkers on creative thinking. He developed a multitude of techniques which assist in loosening long-established patterns of thought, in order to develop new ideas.

The author writes in his book:

“This is not a nice book. It is not meant to be a nice book. Complacency cannot be dispersed with niceness. We are completely content when it comes to the quality of our human thinking. For different reasons we believe that it is excellent. However, we have not advanced our thinking – except for mathematics – in 2,400 years, since the great Greek philosophers. I don’t think that we ought to be so completely content. This book describes why the human cerebration is so deficient. Furthermore it offers suggestions on what we can do against it. It is a positive book, even though alone the matter of fact, that we need such a book, should be seen as negative.” Edward de Bono

We were the first in Germany who invited Edward de Bono, after publication of his book, which was followed by 61 more books, in order to present to us here in Europe his revolutionizing ideas and new thinking processes. He did this in a very convincing manner.

Our claim to break new ground, to reshape our own patterns of thought in order to keep the impossible in mind, forces to a lateral thinking. And this is why we like to point out that we value Edward de Bono and his doctrine and his suggestions very much.

In our opinion, his new book is very fascinating to read and he entices the reader to think new thoughts.

THINK! in English was published by the Random House Group and in German by mvg Verlag Munich.