Regarding Growth and the Mood in the Economy
BriefLetter - Issue 18/2004

Whoever is following the daily notices in the media has to inevitably ask oneself, whom the prognoses in regards to economic growth are compiled for and for whom the mood in the economy is being described. One could gain the impression, that the research, observation and analysis of the pertinent institutes are simply compiled courtesy reports for their clients themed “How do you like it”. And the media have chosen to pull together and produce a lot of insecurity and a decline in trust.

What should people still believe in, what can they adhere to? We can already detect that private investors are increasingly avoiding the stock market, are investing guardedly. In different countries the savings rates are rising above a reasonable extent, in other countries people are getting more into debt than what is justifiable. Both are bad in equal measure.

A growth of 1.8% or 2.1% only looks like a difference of 0.3%, but it can be viewed as a difference of 16%.

Of course, there is no reason to object to reporting on the American buyer index rising or falling a point here or there, but to draw the conclusion that this is going to have an immediate effect on the job market is as futile as if someone in Berlin deliberates on the effects of a bicycle toppling down on Tian’anmen Square.

What is the conclusion we have come to? To measure and weigh ones own strengths and to apply them at ones goals. And if there is storm predicted for the overall economic situation, don’t stay home but be equipped for bad weather and keep proceeding on the chosen path. The same goes for times of good weather. Even then we should follow our path untouched by general conditions. This is how trust and authenticity are maintained and durable success can be achieved.

 
SchmidPreissler SchmidPreissler Strategy Consultants


Specialized in consumer goods related industries, trade and investments.

Independent and personal.

Creative and innovative strategies through intellectual approach: For excellent business results.

Brand equity enforcement and performance, corporate and product brand strategies.

Proven Business Tools:

The Waisted Rectangle©,
the new perception of the consumer market for demand and supply

The 7-Elements-Definition©
of a brand

The ”Enlightened” Consumer©
as target group

The BrandEquity + Performance Program©

The Holistic Corporate Communication Concept©

Special consultancy subjects:

Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions

The Waisted Rectangle©

more....

Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago

SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee