| Regarding Growth and the Mood in the Economy |
| BriefLetter - Issue 18/2004 |
|
Whoever is following the daily notices in the media has to inevitably ask oneself, whom the prognoses in regards to economic growth are compiled for and for whom the mood in the economy is being described. One could gain the impression, that the research, observation and analysis of the pertinent institutes are simply compiled courtesy reports for their clients themed “How do you like it”. And the media have chosen to pull together and produce a lot of insecurity and a decline in trust. |

Specialized in consumer goods related industries, trade and investments.
Independent and personal.
Creative and innovative strategies through intellectual approach: For excellent business results.
Brand equity enforcement and performance, corporate and product brand strategies.
Proven Business Tools:
The Waisted Rectangle©,
the new perception of the consumer market for demand and supply
The 7-Elements-Definition©
of a brand
The ”Enlightened” Consumer©
as target group
The BrandEquity + Performance Program©
The Holistic Corporate Communication Concept©
Special consultancy subjects:
Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions
Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago
SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee