| Europe after the Brussels Summit of June 22nd and 23rd 2007 |
| BriefLetter - Issue 13/2007 |
|
Whatever the image is you have of the summit and however you judge the future outlook, there are considerable difference between political and economic point-of-view. Let me outline the economic point-of-view in a few words. I think it is especially the economic side of the “Project Europe”, that we look upon favorably. |

Specialized in consumer goods related industries, trade and investments.
Independent and personal.
Creative and innovative strategies through intellectual approach: For excellent business results.
Brand equity enforcement and performance, corporate and product brand strategies.
Proven Business Tools:
The Waisted Rectangle©,
the new perception of the consumer market for demand and supply
The 7-Elements-Definition©
of a brand
The ”Enlightened” Consumer©
as target group
The BrandEquity + Performance Program©
The Holistic Corporate Communication Concept©
Special consultancy subjects:
Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions
Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago
SchmidPreissler International Strategy Consultants GmbH
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