| Unconventional Thinkers Are In Demand |
| BriefLetter - Issue 10/2007 |
|
We are suffering from a global lack of unconventional thinkers. How come, since there are certainly enough people in this world able to use their intellect for independent and original thinking, especially since such people usually distinguish themselves through outstanding intelligence? There are several reasons for this. Surely, there have been some disappointments in the recent past. Huge fortunes have been scuttled, billions of Dollars or Euros have been lost, because people lacking experience wandered the corridors or power. Of course we are suffering because despite all our efforts to reduce restrictions the scope for development is decreasing and the need to hedge one’s bets is increasing. And of course, increasingly complex challenges and tasks require lots of experience. And at times we mistake unconventional thinkers with trouble-makers. |

Specialized in consumer goods related industries, trade and investments.
Independent and personal.
Creative and innovative strategies through intellectual approach: For excellent business results.
Brand equity enforcement and performance, corporate and product brand strategies.
Proven Business Tools:
The Waisted Rectangle©,
the new perception of the consumer market for demand and supply
The 7-Elements-Definition©
of a brand
The ”Enlightened” Consumer©
as target group
The BrandEquity + Performance Program©
The Holistic Corporate Communication Concept©
Special consultancy subjects:
Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions
Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago
SchmidPreissler International Strategy Consultants GmbH
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