| Arena or Trade Show |
| BriefLetter - Issue 09/2007 |
|
It seems that the debate about what is bribery and corruption in Germany does not seem to want to come to an end. Recently, the question came up, if it is a payoff or maybe even corruption, if a business friend is invited to the VIP lounge of a sports arena or to the pit at a Formula 1 race, where the expenditures can quickly top Euro 1,000. |

Specialized in consumer goods related industries, trade and investments.
Independent and personal.
Creative and innovative strategies through intellectual approach: For excellent business results.
Brand equity enforcement and performance, corporate and product brand strategies.
Proven Business Tools:
The Waisted Rectangle©,
the new perception of the consumer market for demand and supply
The 7-Elements-Definition©
of a brand
The ”Enlightened” Consumer©
as target group
The BrandEquity + Performance Program©
The Holistic Corporate Communication Concept©
Special consultancy subjects:
Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions
Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago
SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee