| Strategists Are Pathfinders Through The Thicket Of Illusions |
| BriefLetter - Issue 08/2007 |
|
People today like to talk about living in a world of realism, a world without illusions. From my own observations and what I experience daily, I would have to say that the opposite is the case. The world is full of illusions. It is full of almost too many illusions. Illusions overlay more and more often the reality in all areas of living, in the business world, in politics, in society, in the little things as well as big. |

Specialized in consumer goods related industries, trade and investments.
Independent and personal.
Creative and innovative strategies through intellectual approach: For excellent business results.
Brand equity enforcement and performance, corporate and product brand strategies.
Proven Business Tools:
The Waisted Rectangle©,
the new perception of the consumer market for demand and supply
The 7-Elements-Definition©
of a brand
The ”Enlightened” Consumer©
as target group
The BrandEquity + Performance Program©
The Holistic Corporate Communication Concept©
Special consultancy subjects:
Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions
Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago
SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee