To Be Master of Changes
BriefLetter - Issue 04/2007

If you abstain from looking at the regions of the world, where war and anarchy prevail, you will realize that the people in all parts of the world are ready for change. Critical voices view it as something negative. Tough competition and displacement of the well-tried do not make the world a better place, but rather they make it poorer, is what the critics say. Surely, today we talk less often of the good old times, because word has gotten out that there really were no good old times.

If we look at the people who always see the negative first and who simply can’t stop criticizing, we learn that they are mostly people who do not have the strength to pick up on the possibilities inherent to change and to make the best of it and thus be the master of change.

In times of change the best success strategies are being born and initiated. One simply has to see change as the chance to begin something new. And one should not waste time in doing so.

Here are three examples that show was change is capable of:

  • It’s not even too long ago that they spoke of only size offering the chances to survive in a global economy. What an absurdity. The globalization of the economy and at the same time the rapid development of communicative devices and communication channels allow for small and medium sized companies to develop across national borders. Size is becoming more of a liability. Size is often a hindrance when it comes to making quick decisions.
  • Family enterprises were evaluated as not sustainable. Today we know that especially family businesses have been able to compete successfully.
  • The future belongs to “cheap pricing” is what is being said everywhere. Fact is that the price that scores well with price/performance ratios is the price that leads to success. This is also the reason why more and more low-price suppliers try to win customers with new offers of products and services of a better or even high quality standard and are successful at it. The most successful companies right now are successful, because they achieve a better price for the better product.

Surely, every change requires a healthy amount of courage, if you want to go along with it. But have the past few years not shown us, where it leads when plans for the future are based solely on figures from the past? Did we not come to realize that those companies who rejected change and tried to avoid it are most likely part of the losers now?

The kind of change that is spreading today and capturing us all requires leadership quality. This is something that has become somewhat scarce. In order to lead a large corporation through change, one needs more than the ability to gloss over balance sheets on short notice and make them look better through some cosmetic measures which destroy values and jobs.

The change we are going through requires truthfulness, discipline, reliability and vision, followed by personal independence and a certain amount of wisdom. The old term of authority is coming back into favor through these changes.

 
SchmidPreissler SchmidPreissler Strategy Consultants


Specialized in consumer goods related industries, trade and investments.

Independent and personal.

Creative and innovative strategies through intellectual approach: For excellent business results.

Brand equity enforcement and performance, corporate and product brand strategies.

Proven Business Tools:

The Waisted Rectangle©,
the new perception of the consumer market for demand and supply

The 7-Elements-Definition©
of a brand

The ”Enlightened” Consumer©
as target group

The BrandEquity + Performance Program©

The Holistic Corporate Communication Concept©

Special consultancy subjects:

Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions

The Waisted Rectangle©

more....

Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago

SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee