| To Be Master of Changes |
| BriefLetter - Issue 04/2007 |
|
If you abstain from looking at the regions of the world, where war and anarchy prevail, you will realize that the people in all parts of the world are ready for change. Critical voices view it as something negative. Tough competition and displacement of the well-tried do not make the world a better place, but rather they make it poorer, is what the critics say. Surely, today we talk less often of the good old times, because word has gotten out that there really were no good old times.
Surely, every change requires a healthy amount of courage, if you want to go along with it. But have the past few years not shown us, where it leads when plans for the future are based solely on figures from the past? Did we not come to realize that those companies who rejected change and tried to avoid it are most likely part of the losers now? |

Specialized in consumer goods related industries, trade and investments.
Independent and personal.
Creative and innovative strategies through intellectual approach: For excellent business results.
Brand equity enforcement and performance, corporate and product brand strategies.
Proven Business Tools:
The Waisted Rectangle©,
the new perception of the consumer market for demand and supply
The 7-Elements-Definition©
of a brand
The ”Enlightened” Consumer©
as target group
The BrandEquity + Performance Program©
The Holistic Corporate Communication Concept©
Special consultancy subjects:
Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions
Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago
SchmidPreissler International Strategy Consultants GmbH
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