| C&A Proves: Pressure On Margins And Pricing Happens At The Expense Of Quality and Thus Exclusively At The Expense Of The Consumer. |
| BriefLetter - Issue 03/2007 |
|
The following article, which was taken from TW-Network December 2006 issue, revealed the fatal consequences misusing ones powerful position in retail can have for the consumer. It is unfortunate, that business ethics as practiced by C&A stay hidden from the consumer. C&A Demands Discount and Rebate The clothing chain C&A informed its suppliers through a letter from the European headquarters in Brussels, that for all orders beginning March 1st, 2007, they will deduct and withhold 12% of the payments of the invoice. Already about 5 years ago, the clothing chain had caused a stir with suppliers. Back then, they had announced that the cash discount for 10-day-payments was going to be raised to 8%. |

Specialized in consumer goods related industries, trade and investments.
Independent and personal.
Creative and innovative strategies through intellectual approach: For excellent business results.
Brand equity enforcement and performance, corporate and product brand strategies.
Proven Business Tools:
The Waisted Rectangle©,
the new perception of the consumer market for demand and supply
The 7-Elements-Definition©
of a brand
The ”Enlightened” Consumer©
as target group
The BrandEquity + Performance Program©
The Holistic Corporate Communication Concept©
Special consultancy subjects:
Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions
Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago
SchmidPreissler International Strategy Consultants GmbH
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