Only a few weeks after its publication, our Brand Equity+Performance^© Program has proven itself as a new standard when it comes to brand establishment, because it does not leave off at the establishment of brand equity but uses the opportunity to demand interest return. The equity of a brand is part of the company assets us thus has to earn a return attached to the monetary value of the brand. Indeed, he who is following our considerations consequently is going to come to the conclusion that we are sparking a revolution in brand marketing. We do not want to call it that, we’d rather speak of our program being a milestone in brand marketing which is going to set straight the thinking of values and is going to secure investments and expenditures for brand marketing.

Due to the significance of this topic we have established a separate Internet page which is only going to address the SchmidPreissler Brand Equity+Performance^© Program. For the Internet address, please see above. As BriefLetter reader we are going to inform you of all our publications on this topic.

Brand equity and brand equity return are of importance to every business. Feel free to make use of our knowledge on this subject.

F.M. Schmid-Preissler