| Presentations Embellished With Charts Cannot Substitute For The Weightiness Of Content. |
| BriefLetter - Issue 20/2006 |
|
As a reader you may think this headline is a matter of course. However, this is not the case. Products offered today by the electronics industry, which used to support the lecturer, move more and more into the center of events. I do not want to let the suspicion arise that creators of presentations use pretty charts to cover up substantial shortcomings. But I would still like to point out that the technical possibilities of creating a presentation in regards to picture sequence and text succession could lead to superficiality of the topics to be addressed, which is unintentional but could nonetheless affect the substance of the lectures or presentations in regards to sustainability. Often, lectures and presentations contain too many single topics whose content is processed via a flood of charts.
Presentations and lectures live from the content, not from the technical framework. This is not going to change anytime soon. |

Specialized in consumer goods related industries, trade and investments.
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Creative and innovative strategies through intellectual approach: For excellent business results.
Brand equity enforcement and performance, corporate and product brand strategies.
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The 7-Elements-Definition©
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The BrandEquity + Performance Program©
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Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago
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