Literature for Business Leaders
published by SchmidPreissler Strategy Consultants at The Lion’s House D-83703 Gmund am Tegernsee
| The Waisted Rectangle |
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Our view of the consumer goods markets is summarized in the Waisted Rectangle© with its segments for meeting demand and satisfying customers' needs. The Waisted Rectangle© allows for a clear and simple orientation where which products are optimally positioned in the market. It mirrors the sales market in two market segments with four essential kinds of product categories, which serve the satisfaction of needs and the satisfaction of wants. Here we distinguish products of Excellence and Premium products and brands as well as PremiumEconomy and Economy products and brands. Brands provide the offers that satisfy demand a guarantee that customers will receive top-quality products for their money in a material sense - with a "letter and seal", as it were.
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We serve leaders in industry, trade and investment companies with their most demanding projects.
We are personal counselors and advisors
We engage in innovative and rule-breaking strategies.
Intellectual leadership for us is a prerequisite for excellent business results.
We enforce brand equity and performance, corporate brand and product brand strategies.
We are the originators of
The Waisted Rectangle©
The new picture of the market for wants and needs
The 7-Elements-Definition© of a Brand
The ”Enlightened” Consumer© as target group and
The BrandEquity + Performance Program©.
SchmidPreissler the avant-garde of strategy consultants.
The Waisted Rectangle©
Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago
SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee