Brand equity and market equity are not one
BriefLetter Special - Issue 05/2012

We were recently asked by a well-known German business journal within the framework of an article, how we assess the market equity of Heidi Klum.

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Excerpt from our recently published Synesis 15th Edition
BriefLetter - Issue 05/2012

Knowledge-based societies – societies of individualists

We are publishing an excerpt from the recently printed 15th edition of Synesis where we give an account on Performance – Growth – New Markets – Branding – from our point of view.

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Thank you, „Miss Ursula“!
BriefLetter - Issue 05/2012

Joining the board of directors after 30 years on the side of Ferdinand Piech, globally the most successful entrepreneur in the automotive industry, is no picnic and no supplementary income. And if a qualified kindergarten teacher takes it upon herself to do so, then it merits our attention. The criticism of a few industry leaders in advance of the election that this is very risky business does not need to be taken that seriously.

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German engineers are more efficient than Chinese
BriefLetter - Issue 05/2012

Franz Maximilian Schmid-Preissler

Sometimes gets a feeling as if one finding oneself in woke up in ‘la cage aux folles’. This happened to me a few days ago when a generally rather critical Germany newspaper reported on a large scale that a German entrepreneur is of the opinion that German engineers are better than Chinese. It is a waste of paper and printing ink. But not only that, we Germans should think about the image loss caused by such stupidity and arrogance.

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SchmidPreissler SchmidPreissler Strategy Consultants


Specialized in consumer goods related industries, trade and investments.

Independent and personal.

Creative and innovative strategies through intellectual approach: For excellent business results.

Brand equity enforcement and performance, corporate and product brand strategies.

Proven Business Tools:

The Waisted Rectangle©,
the new perception of the consumer market for demand and supply

The 7-Elements-Definition©
of a brand

The ”Enlightened” Consumer©
as target group

The BrandEquity + Performance Program©

The Holistic Corporate Communication Concept©

Special consultancy subjects:

Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions

The Waisted Rectangle©

more....

Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago

SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee