With the declaration that the world is facing a new beginning, Prof. Schwab has admitted that he is one of those people who think that the point is not to overcome the global economic crisis and then continue on as hitherto. We need a fresh start, a new beginning. But how is this supposed to work? We can’t just drop everything and start over somewhere at an uninhabited island or a pristine green meadow. Together with others, free from all of what is burdening us today.

America’s way back to prosperity and internal freedom is going to lead on an arduous path lined with conspicuous road signs marked for reduction of consumption and frugality.

America is a seriously ill patient and not just since the financial crisis. Essentially, the country has developed from the “Land of Opportunities” into a country that is barely able to move.

Low introductory pricing endangers clear product and brand outlines.

In the past, P&G has set standards, for instance in the areas of innovation and quality. These standards were so high that the company was also very successful in the single national markets in Europe.