Brand leadership requires strong organizational roots
BriefLetter Special - Issue 01/2012

That a brand nowadays is in general the central value creation factor is accepted to a large extent. However, during the implementation often a shortened and one-dimensional understanding of what a brand is shows: A brand is marketing.

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With 80 chefs around the world
BriefLetter - Issue 01/2012

Süddeutsche Zeitung, Germany’s second largest daily newspaper recently published a report about the result of a strategy we developed years ago for the Swiss ski resort St. Moritz.

In the tourism industry it is like it is in all other industries and in life too: There is a constant back and forth, up and down. Several years ago the ski resort St. Moritz was in a rather difficult situation, in regard to image. At the time there was a series of structural problems. Aged palatial hotels, an infra structure in need of an overhaul, a sudden withdrawal of the gentlemen of the world who shaped the “Playboy” generation, a jetset that all of a sudden didn’t want to be seen in glossy society magazines anymore and last but not least a lack of culture when it comes to food and drinks.

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One billion are one thousand million
BriefLetter - Issue 01/2012

by Franz M. Schmid-Preissler

„One billion are one thousand million“. - True. I was recently asked why I had mentioned that. My answer was that I got the impression that we have lost the feeling for billions and millions. What’s a billion, or ten or a hundred? The financial crisis we are experiencing globally demonstrates in an alarming fashion that the people, or better we all have lost our grasp of numbers.

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Made in Europe
BriefLetter - Issue 12/2011

The EU Commission in Brussels is planning changes to the law in regard to the origin of goods. The origin of goods is currently in that country where the “last essential, economically justifiable processing” takes place. This principle shall be changed to that effect that instead the value of the vendor parts delivered from abroad shall determine the standard of the goods.

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SchmidPreissler SchmidPreissler Strategy Consultants


Specialized in consumer goods related industries, trade and investments.

Independent and personal.

Creative and innovative strategies through intellectual approach: For excellent business results.

Brand equity enforcement and performance, corporate and product brand strategies.

Proven Business Tools:

The Waisted Rectangle©,
the new perception of the consumer market for demand and supply

The 7-Elements-Definition©
of a brand

The ”Enlightened” Consumer©
as target group

The BrandEquity + Performance Program©

The Holistic Corporate Communication Concept©

Special consultancy subjects:

Creating strategic alliances
brand diffusion
joint ventures
mergers & acqusitions

The Waisted Rectangle©

more....

Editor: Dipl. Soz. Maximiliana Schürrle
Assistant Editor: Regina Seago

SchmidPreissler International Strategy Consultants GmbH
The Lion's House
Burgstallerstr. 6
D 83703 Gmund am Tegernsee