Food discounters are repositioning - A pleasing development.
BriefLetter - Issue 03/2010

Now the big European discounters have reached the point where customers can no longer be lured into stores with loss-leader offers galore, where suppliers cannot be pressured even more and where people seem to come to the conclusion that profits can be achieved in the long run only through a reputable added value. Customers can be pleased.

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„We are facing a new beginning!“ Prof. Klaus Schwab, Founder of the World Economic Forum on the occasion of the Opening Ceremony at the Forum 2010 in Davos
BriefLetter - Issue 03/2010

With the declaration that the world is facing a new beginning, Prof. Schwab has admitted that he is one of those people who think that the point is not to overcome the global economic crisis and then continue on as hitherto. We need a fresh start, a new beginning. But how is this supposed to work? We can’t just drop everything and start over somewhere at an uninhabited island or a pristine green meadow. Together with others, free from all of what is burdening us today.

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US citizens have to save
BriefLetter - Issue 03/2010

America’s way back to prosperity and internal freedom is going to lead on an arduous path lined with conspicuous road signs marked for reduction of consumption and frugality.

America is a seriously ill patient and not just since the financial crisis. Essentially, the country has developed from the “Land of Opportunities” into a country that is barely able to move.

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Proctor & Gamble Endangers Own Future
BriefLetter - Issue 02/2010

Low introductory pricing endangers clear product and brand outlines.

In the past, P&G has set standards, for instance in the areas of innovation and quality. These standards were so high that the company was also very successful in the single national markets in Europe.

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